"I actually landed that client! But what do I do with this FEAR when I go to write their ads?”

“I know what I want to write. But I just don’t know how to write it!”

What if we gave you a system to produce words you can be proud of?

And what if you could do it without “writing” a thing?

An unhelpful air of mystery has sprung up around the whole idea of the “creative genius” writer.

Don’t get me wrong - there are many creative geniuses who have blown my horizons into, well, other entire universes.

But somehow that air of mystery has created an aura around “copywriters” that leaves the rest of us feeling as though there’s just no point even having a go.

It didn’t help that our school teachers gave us The Look when we turned in our essays.


You are running a business that needs words.

You need to tell people about products and services in a way that will triple your Click Through Rates + bring a return on ad spend that will make any accountant crack a slight smile.

And you don’t have time to wait for a sexy, mysterious muse to perch herself on your filing cabinet and dictate something incredible. Your client’s campaign needs to be launched tomorrow.

Meet Jo McKee and get into “Choose Your Words”.

Jo has put together What You Need Now PLUS a system to build copy without being a “Writer”.



You’ll get ad swipes, cheat sheets, and if you jump in during all the Black Friday excitement, you’ll also get the chance to join a live call and bring your ad copy in for a little TLC.

Your Copy Coach & Course Instructor

  • Joanne  McKee

    Copy Instructor

    Joanne McKee

    Jo’s a little embarrassed to admit she’s been writing professionally since 2004 - ghost writing, editing, newspaper articles, radio segments, landing pages, ad copy, and lately having too much fun with Messenger flows. Authors such as Cyril Peupion (Work Smarter Live Better), Soozey Johnstone (I Am the Problem), Dr Sarah Farrant (The Vital Truth) and others have seen their books selling well- and being reprinted - after working with Jo. The bonus is that, as the McKee in McKee Creative, Jo knows the daily excitement of seeing how a headline can bump up a Click Through Rate by a full percent. And gets extremely grumpy if a landing page converts at anything less than the 42-56% of her own agency funnel. But what really makes this girl from the small town of Airlie Beach smile? Watching people’s faces light up when they realise they CAN put together words that sell. Oh, and she grins rather widely when out sailing, but that’s not entirely relevant here.

What's Included In The Course?

In Addition To Learning To Write Winning FBAds Without Having To Be A Expert Copywriter You'll Also Get

  • Ad Swipe File: Lead Generation

    Includes Messenger Flow showing the Click Through Rates achieved at each step.

  • Ad Swipe File: eCommerce

    Tell a story your customers will click for.

  • Ad Swipe File: Local Business

    We’ve given inspo for businesses in Tourism and Trade that are easily adapted.

  • Ad Swipe File: Saas

    Look at how the big players do it, and why a short trial is best.

  • Ad Swipe File: Coaches

    Get past the tired “Build a life you love” line!

Course curriculum


Grab this special offer before the price goes up!

Master Messenger Facebook Ad Copy

And never worry about writing killer ad copy for a client campaign again!

Get started now

Frequently Asked Questions

  • How long will it take to go through the training?

    There are 6 videos in the course that are 3 - 5 minutes in length each.

  • What resources and templates do I get with the course?

    You get 5 FB ad copy swipe PDF's for the top 5 high ticket client niches plus a master Facebook Messenger ad copy cheat sheet.

  • What's your refund policy?

    Your purchase is protected with our 14-day "Action Based" money back guarantee. Go through the training and implement what you've learned. If you don't get the results you were looking for them shoot us an email and we'll refund your investment in full.